Activity Information

  •    29/04/2015 - 30/04/2015

Jelle Mampaey on branding

On 29-30 April, colleagues Hugues Draelants, Xavier Dumay and Aubépine Dahan of the Université Catholique de Louvain organised the conference “Universities facing pressures for change. Identity and organizational transformations”. Jelle Mampaey presented the paper “"University branding styles: UK universities’ welcome addresses". Apart from presentations of Walloon colleagues, there were international contributions of Anna Kozmutzky (INCHER University of Kassel, Germany), David Weerts (University of Minnesota, US) and Martin Benninghoff (University of Lausanne, Switzerland).